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How to Use People Behind Search: The Complete Step-by-Step Guide for Clients and SEO Specialists

Platform Masterclass Updated for 2026 ⏱ 7 min comprehensive read

A transparent, commission-free marketplace built by search professionals for search professionals. Learn how to post projects, discover elite SEO talent, submit winning proposals, and manage workflows with zero platform fees.

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Written by People Behind Search Editorial Team Reviewed by SEO Practitioners • First-hand Platform Documentation

Select your primary objective:

Why People Behind Search Was Built

Mainstream freelance platforms often levy 10% to 20% commission fees on contracts, lock client-freelancer communications behind rigid walls, and commoditize specialized skills. People Behind Search was engineered with a singular focus: connecting businesses directly with vetted search marketing professionals under a 100% free, zero-commission structure.

Whether you need an in-depth technical audit, international hreflang architecture, high-intent programmatic keyword mapping, or bespoke digital PR link acquisition, this guide walks you through every stage of the workflow.

Client & Employer Workflow

Step-by-Step: How to Hire Top SEO Specialists

1

Create Your Employer Account

Getting started requires only an email address. Register as an Employer / Client to unlock the project submission pipeline and candidate messaging tools.

  • Navigate to the Registration Page.
  • Select Employer (I want to hire SEO talent) as your account type.
  • Verify your email address to immediately access your publishing dashboard.
2

Publish an In-Depth SEO Project Brief

High-caliber specialists prioritize well-defined scopes. When posting via Post an SEO Job, avoid generic descriptions like “Need SEO for my website.” Instead, outline:

  • Project Objective: Migration audit, core web vitals remediation, backlink gap analysis, or content brief production.
  • Current Tech Stack: WordPress, Shopify, Next.js, Headless CMS, etc.
  • Deliverables & KPIs: Measurable milestones with expected deadlines.
  • Realistic Budget: Fixed project rate in USD reflecting the project scope.
People Behind Search job posting form interface
Figure 1.1: The project creation form with fields for scope, deliverables, and budget allocation.
3

Reviewing Proposals & Specialist Credentials

Once your project is live, SEO specialists will review the brief and submit customized proposals containing their proposed fee, timeline, and strategic approach.

Expert Hiring Tip: Look for proposals that address your specific niche challenges rather than generic boilerplate copy. Check the freelancer’s profile for verified case studies and previous client reviews.
Reviewing incoming freelancer proposals in client dashboard
Figure 1.2: Managing incoming bids and evaluating freelancer portfolios inside your dashboard.
4

Awarding Contracts & Finalizing the Project

Once you select the best candidate, click Accept Proposal. The specialist will be officially assigned, notified, and work begins. Upon satisfactory delivery of all milestones, mark the project as Completed and leave a verified rating and review to support the specialist’s reputation.

SEO Specialist & Freelancer Workflow

Step-by-Step: How to Find & Win SEO Projects

1

Build a High-Converting Specialist Profile

Clients evaluate your profile before accepting bids. When registering as an SEO Freelancer:

  • Highlight your core specialties (e.g., Technical SEO, Semantic Content, E-commerce Shopify SEO, SaaS Outreach).
  • Set a clear hourly baseline or project minimum.
  • Include verifiable proof: organic traffic growth metrics, ranking improvements, and sample deliverables.
SEO Specialist profile setup with specialties and bio
Figure 2.1: A complete SEO specialist profile showcasing skills, bio, and hourly rates.
2

Search and Filter Live Project Listings

Head to the Browse Projects Feed to discover active contracts. Filter listings by category (e.g., On-Page SEO, Link Building, Technical Audits) or search by specific keywords matching your skillset.

Use the Save Job button (bookmark icon) to flag listings you want to analyze before drafting your pitch.

3

Submitting a High-Impact Proposal

To win contracts against competing applicants, structure your proposal with clarity:

  1. Diagnosis: Acknowledge the specific issue mentioned in the client’s brief (e.g., lost traffic after a CMS migration).
  2. Actionable Road Map: Break your proposed execution into 3–4 logical phases.
  3. Transparent Pricing: State your exact fixed bid or milestone fee. Remember: You keep 100% of your quote with zero platform deductions.
Submitting a proposal and bid for an open SEO job
Figure 2.2: The proposal submission interface displaying the custom pitch and budget input.
The Command Center

Mastering the User Dashboard

Your PBS Dashboard consolidates all marketplace activity into one central interface:

📋 Active Projects & Bids

Track proposal states in real-time: Pending Review, Hired / In Progress, and Completed.

🔔 Instant Notifications

Receive immediate alerts when an employer accepts your proposal or when a new proposal arrives on your job.

🔖 Bookmarked Jobs

Access your saved project repository with one click to quickly monitor closing dates.

⭐ Verified Reputation

View your accumulated client feedback, star ratings, and completed contract history.

People Behind Search unified user dashboard overview
Figure 3.1: The unified People Behind Search member dashboard displaying project statistics and notifications.

Your Getting-Started Checklist

Click the tasks below as you complete them to track your onboarding:

Frequently Asked Questions

Yes. There are no posting fees, no membership paywalls, and zero percentage commissions subtracted from freelancer earnings. The platform is designed to facilitate open collaboration without middleman tax.

Clients and specialists agree on project scopes and budgets directly through the proposal system. Once hired, you are free to coordinate milestones and settlement terms via your preferred invoicing or escrow methods.

Yes. Registered employers and agencies can maintain multiple concurrent listings across different categories (e.g., hiring a Link Builder and a Technical Auditor simultaneously).

Only clients who have officially hired and finalized a project with a specialist are permitted to submit reviews. This prevents fake feedback and guarantees an authentic reputation score.

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